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Soldiers must maintain their professionalism at all times. This is key to maintaining both the army’s operational effectiveness and its reputation. By maintaining this professionalism and high standards, the Army should be a positive ambassador for the country at all times.
See King of Hearts
Values and Standards of the British Army, January 2008. http://www.army.mod.uk/documents/general/v_s_of_the_british_army.pdf
