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Values are clear moral principles designed to develop a person’s spirit and character, and are not abstract concepts only intended for the demands of battle. Standards indicate clear ways for how individuals are expected to behave. Therefore they apply to all service personnel at all times, even when off duty.
The best way to inculcate and promote values and standards is to practice them.
Values and Standards of the British Army, January 2008.
http://www.army.mod.uk/documents/general/v_s_of_the_british_army.pdf
